It’s no secret that good content is a key part of an effective digital marketing strategy, but many businesses do not have the amount of work or budget needed to justify hiring a full-time, in-house writer. Using freelance writers can be the best investment for a business’s marketing dollars. This post will explore how a $60 investment in hiring a freelance writer can serve as an important step in sales funnel optimization. Learn how hiring a freelance writer can increase audience engagement and grow a customer base.
Grow Your Audience and Convert Readers Into Clients
Sales funnel optimization is the part of a digital marketing strategy concerned with:
- Attracting new leads to a business.
- Converting those leads into paying clients.
There are many effective tools to assist in lead generation. So how can good content help to grow a customer base?
Creating a blog post relevant to a business and relevant to a target audience attracts readers to the business blog and website. Such posts also help a business to establish knowledge and expertise in the field. Here is one real-world example.
Nike’s Use of Nostalgia to Target Millennials
Famous shoe brand Nike used nostalgia to target millennial leads in this post from their blog, which looks at the brand’s product placement in the popular 1990s television show “The Fresh Prince of Bel-Air.” Not only can Nike make use of this post on social media with the popular hashtag #ThrowbackThursday, they can use this post to engage adults who view “The Fresh Prince” as a fond memory. Nostalgia is a powerful tool for associating a positive emotion with a particular product. This helps Nike establish brand loyalty among “Fresh Prince” fans.
This example shows a piece of content that can attract leads through its nostalgic angle and convert those leads into paying clients. Reminding the reader that Nike shoes were an essential part of the Fresh Prince’s style motivates readers to purchase Nike as a means of regaining that positive feeling associated with their childhood or young adult years.
This illustrates the kind of power good content can have, but how does one go about finding a freelance writer who can be trusted to produce a quality piece while staying in budget?
Using Scripted for Your Content Needs
Scripted is a platform that allows businesses to research freelance writers suited to their content needs. They can review writers’ resumes to find the perfect fit for their existing content needs and also shop content proposals if a business is running short on ideas.
Deadlines ensure Scripted jobs are reviewed and posted to the business site in a timely manner. There is one round of revision included free of charge with each Scripted job so the client and the writer can iron out any edits needed.
Maximizing Your ROI With Freelance Writing
While producing a single piece of good content may generate some leads, ongoing engagement is the most effective means of growing a client base. Post relevant content on a regular basis (weekly, bi-weekly or monthly) to keep leads engaged with a brand. This repeated engagement boosts brand recognition, so when a reader thinks of a product or service in the business’s field, that business is the first to come to the reader’s mind.
A freelance writer can be an effective part of sales funnel optimization. Use good content on a consistent basis for the best results, and contact us for any assistance in creating, shaping or implementing a digital marketing strategy.