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Hyperlocal Marketing Tactics for Entrepreneurs

Local Business marketing

Generating revenue from your up-and-coming business can be time-consuming — especially when you want to make a name for yourself locally. Bombarded with choices and options, you may feel confused about what to try first. But over the past several years as mobile app usage has increased, hyperlocal marketing tactics have proven effective for entrepreneurs. So how can you bolster local support, increase sales and define yourself in your niche? Read more

SEO: Do it yourself or hire a professional?

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SEO: DIY or Hire a Pro

Search engine optimization, or SEO, is a practice that involves utilizing a series of tactics to improve a website’s rankings on a search engine results page, or SERP. In today’s internet-savvy world, it is a necessary practice to ensure that your website receives the maximum amount of exposure. The goal is to rank high enough to appear on the first page of search engine results. This is because a staggering 90 percent of searchers never click the second page of results, meaning those who are listed on subsequent pages have a difficult time generating organic traffic to their pages. Many who operate online stores, blogs or company websites have a basic idea of SEO and opt to take the practice into their own hands. In some circumstances, this is a beneficial approach, however, sometimes it is a job best left to a professional. Read more

How Freelance Writers Can Be the Best Investment for Your Marketing Dollars

Content Marketing Freelancer Writer

It’s no secret that good content is a key part of an effective digital marketing strategy, but many businesses do not have the amount of work or budget needed to justify hiring a full-time, in-house writer. Using freelance writers can be the best investment for a business’s marketing dollars. This post will explore how a $60 investment in hiring a freelance writer can serve as an important step in sales funnel optimization. Learn how hiring a freelance writer can increase audience engagement and grow a customer base. Read more