A successful digital marketing strategy puts you ahead of the competition by increasing leads, converting leads to sales and raising brand awareness to build long-term client relations. Search Engine Optimization (SEO) is a critical part of sales funnel optimization for small businesses, startups, and entrepreneurs. Learn why SEO could be your business’s wisest investment.
What Is SEO?
SEO uses specific keywords and keyword phrases woven into digital content such as blog posts, landing pages and websites to increase your business’s visibility on search engines such as Google and Bing.
These search engines operate on specific algorithms, rewarding pages that contain an optimal keyword density (the number of times a keyword appears in a text), are mobile-friendly, easily read and easily navigated.
The Importance of Good SEO Writing
Although you are working with an algorithm, you want your sales funnel optimization to use writing which reflects the tone of your brand and which reads naturally. Combined with a captivating layout and design, good SEO content will drive new prospects to your business, engage readers and convert leads into paying customers.
Good content not only attracts new prospects to your business but goes beyond generating new clicks to continuously increase your business’s sales.
Using SEO as Part of Your Long-Term Marketing Strategy
Digital marketing solutions offer many ways to engage your target audience. Paid social advertising can increase brand awareness, grow your social media presence for continued engagement with customers and prospective customers and help you stand out from the competition. SEO acts as your website’s counterpart to paid social advertising, driving leads to your site with organic and ongoing results.
Once SEO content has elevated your business to the top pages of Google and other search engines, you want to make sure you remain on top. Monthly monitoring of your keyword ranking allows you to keep an eye on your placement and ensure your content continues to deliver valuable leads.
Perfect Pixel Marketing uses proven strategies to increase conversion rates and provide entrepreneurs, small businesses, and startups with the best possible ROI. We work within your budget to deliver consistent results that help you grow your business and brand. Contact us today to learn how we can help you achieve your goals through tailored, targeted digital and traditional marketing strategies.