Most people know that maintaining an online presence is an essential part of building a thriving business. This is why so many companies invest in developing informative and useful online interfaces for their customers to engage with while generating SEO campaigns to attract new visitors. Recently, however, there have been new developments in how search…
When it comes to developing an effective SEO strategy, there is no one surefire way for companies to achieve the results they’re looking for. However, certain outdated SEO techniques and bad habits can still plague website owners and drastically affect their search engine ranking results. Here is a list of four of the most common…
What is statistically significant data? One of the very first things I learned while working at Social Fulcrum in South Boston, MA was the importance of statistically significant data in marketing and advertising. I have always understood how to calculate conversion rates and find the better performer but I was unaware of this “stat-sig” concept.…